President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Customer Service Training

If you are a small or medium sized business owner, then you already know the importance of customer service. The customers that you speak to in person and those that shop online will rely on you to provide good service to them. Good service can make all the difference in the world of business, and a poor one can mean lost opportunities and bad word-of-mouth advertising. Customer Service Training is an investment in your company's future that can reap great rewards. Let's take a look at why Customer Service Training is so important.

You are in the Business realm; you understand the value of doing good deeds need not cost an arm and a leg. You also know that it doesn't hurt to invest in training for your Customer Service personnel. When you educate your people on good customer service and basic computer software you are teaching them the skills that will be needed to succeed in their careers and in your business. Customers expect quick responses; they have high expectations, and they want to be treated well. All of this puts tremendous pressure on your staff to deliver, fast, efficient, results oriented customer support.

The reality is, customer service training is at the heart of any successful organization. A lot of small businesses think that they can invest in some generic training materials found in any bookstore off the street and call it a day. They will find that the investments they made were completely unnecessary and actually detrimental to their businesses' future. Instead, what they should've been doing is investing in the latest and greatest Customer Service Training available.

The best Customer Service Training should include hands on activities that make the training session as fun for your employees as possible. It should teach employees how to interact with customers, as well as how to answer questions, direct them to the right information, and make them feel like valued clients. The best Customer Service Training sessions will also make sure that you teach your employees how to take action when they observe your customers interacting with other customers, as well as how to follow up after the interaction has finished. If your Customer Service Training is not accompanied by these kinds of activities, then you might as well be training your people in some generic procedures that do not matter.

Customer Service Training can also make or break your business in many ways. You can either make the people in your organization feel like super heroes, or you can leave them feeling like absolute rubbish. The problem is, that it's very difficult to know which type of employee you need. Hiring the wrong person for the wrong job can do a lot more damage to your business than you could ever imagine, and sometimes the damage is permanent. Customer Service Training is the best way to identify potential employees with great customer service skills, and it is the most effective method to avoid hiring the wrong people.

It goes without saying that an effective customer service training program should not only focus on how to listen to complaints properly. The process should also involve developing a set of expectations and guidelines for your employees, which should include the rules of conduct that must be followed in every interaction that you have with your customers. This is where things get a little tricky. Although most businesses do understand customer expectations and guidelines, it is important that you customize your customer experience training program to meet the specific needs of your business.

When it comes to Customer Service Training, the first thing you have to take into consideration is your team members. The team members who will perform the most effectively under your supervision are going to be the ones who are comfortable talking to your customers, resolving customer problems, handling complaints, and giving general advice to the general public. This is because your customer service skills service team will need to explain whatever it is that you are teaching to your customers in a way that your team members find easy to understand and follow. For example, if you are teaching them how to register for a particular service, it is important that your team members are comfortable asking your customers about it. On the other hand, if you are showing them how to use an application to make their lives easier, then your team members should know how to properly fill out forms in a manner that is most pleasing to the customer.

If you want to see results from your customer service training materials, you will need to spend a little bit of time on how you customize your program. Although this might take some time away from the actual training content itself, this is one of the best ways for you to maximize the effectiveness of all your training content. Remember, customized programs mean that you will be investing more of your company's resources on making sure that your team members are comfortable using the tools and applications that are being taught to them. This makes for better results and also makes your company more profitable by improving its bottom line. Make sure that you choose your training content carefully so that you can get the most out of your investment.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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